
Inaugural partner Woolworths supports the launch of the LFHW program. Left to right: Frank Sartor, Minister for Climate Change and the Environment. Andrew Hall, Director Corporate and Public Affairs, Woolworths Ltd. Kate Carnell, CEO, Australian Food and Grocery Council
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In May 2010 Woolworths signed up as an inaugural partner of the NSW Government's Love Food Hate Waste program to help householders waste less food and save our environment.
Since becoming a partner, Woolworths has rolled out a major awareness program in stores to promote the Love Food Hate Waste message to householders. Woolworths Director of Supermarkets, Greg Foran said "We are really pleased to support this innovative program, and would like to help our customers buy, cook and save food to minimise food waste and help the environment.
"To raise awareness about the food waste issue we have rolled out promotions in our stores across NSW, such as check out promotion, fresh food recipe cards on how to use leftovers, and stories in our 'Fresh' in-store magazine.
"Woolworths will be running promotions in-store and in the media over the next two years to help households take simple steps to reduce the amount of food waste in their home."
"We are really excited about the role we can play in reducing food waste, not only at the household level but also in our stores" said Mr Foran.
"Woolworths is the first major food retailer to commit to an ambitious zero food waste to landfill target by 2015, and has implemented several programs to achieve this target."
"In January 2010, Woolworths supermarkets launched Fresh Food Rescue, a year long campaign to rescue a record amount of surplus food from the waste stream and turn it into meals for the those in need. Already one of the largest food donors in Australia, Fresh Food Rescue has a target of providing two million meals for those in need and $2 million to assist those who collect and deliver the food" said Mr Foran.
Find out more about Woolworths' and other partner's involvement in the Love Food Hate Waste program.
If you would like to become a Love Food Hate Waste partner please contact us.
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